Survey Result

Our content;

Is aligned to business goals
33.33%66.67%0%
Is structured and consistent
83.33%0%16.67%
Is aligned to activities and users
83.33%0%16.67%
Sometimes
Always
Never

We share content via;

Knowledge centers
40%0%60%
An enterprise collaboration portal
100%0%0%
Cross department CMS
20%60%20%
Email/shared folders
0%0%100%
No plans to use
Plan to implement
Currently use

Who is responsible for;

Content maintenance
33.33%0%0%0%66.67%
Content creation
0%0%0%33.33%66.67%
IT
UX/UI
Advertising
Marketing
Business

Content types

Social media tools, i.e. Twitter, Facebook
0%0%100%
Surveys
0%0%100%
Whitepaper
0%0%100%
Blogs
0%0%100%
Newsletter
0%66.67%33.33%
Video
0%0%100%
Microsites
0%0%100%
Ebooks
0%66.67%33.33%
Podcasts
100%0%0%
Mobile content
0%66.67%33.33%
No plans to use
Plan to use
Currently use

How do you explain the value of content strategy to stakeholders?

click all that apply
50%0%0%50%0%
Return on investment
Need to meet customer expectations
Competitive positioning
Research based statistics
Nothing works, we are hitting a brick wall

1
Ball Point Pen
  • Marketing Alignment Survey Results are automatically displayed.
  • Assessment to measure sales and marketing alignment Sales and marketing organizations have different goals, which can make it difficult to make sure they are in alignment. This situation assessment can measure the alignment of sales and marketing and help you determine how you can improve the success of your marketing and sales programs.
  • Client facing content assessment B2B content marketing provides your prospects with valuable information and positions your company as a thought leader in the industry. Content marketing differentiates your solution without directly selling features and functions. How does your client facing content stack up?
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