VAZT News
3/17/2009 Trade Shows effectiveness Slipping as Micro-Targeted Content Marketing Increases
FOR IMMEDIATE RELEASE:
Contact: Seamus Walsh
Company Name: VAZT GLOBAL
Telephone Number: 802-879-6787
Email Address: info@vaztinc.com
Website: http://www.vazt.com
VAZT Research Shows Trade Shows effectiveness Slipping as Micro-Targeted Content Marketing Increases
Essex Junction, VT, Mar. 17, 2009 — Sales Alignment Research conducted by VAZT Global reveals surprising results about the effectiveness of trade shows versus content marketing. An ongoing poll with more than 800 respondents, conducted on the VAZT website www.salesalignment.com, ranked customer references as the best way to market a B2B product or service. Results reflected a continuing shift away from trade shows and conferences.
According to the latest poll results, 42.86% of respondents rated references as providing the greatest ROI. Surveys and white papers followed with 25%, meetings and conferences with 21.43%, and direct mail/email rounded out the results with 10.71%.
While the results reflect a shift away from trade shows and conferences, there are still bright spots in the business. According to Tradeshow Week, the 2009 Off-Price Specialist Show year-over-year attendance was up 10%. In addition, Integrated Systems-Europe, an audio-visual and electronics systems show held February 2009, had attendance up 12%.
“I don’t think trade shows and conferences are going away,” said Seamus Walsh, co-founder of VAZT. “To draw, they will need to be micro-targeted to specific audiences and topics. With that, show producers must use content marketing to justify and articulate the business value an attendee will receive, and marketers must pay closer attention to serving their prospects and clients on their time and their turf with B2B Content Marketing.”
VAZT Global enables B2B clients to create and funnel timely content to targeted markets. VAZT’s specialties include content strategy, search engine optimization and a state-of-the-art publishing engine. Clients leverage their existing content to reach more buyers and create a social network, publish articles, white papers, newsletters, blogs, surveys and audio/video productions.
For more B2B marketing ideas, visit the VAZT blog at www.vaztinc.com/blog/index.php. For additional information about VAZT services, contact Seamus Walsh at 802-879-6787 or email info@vaztinc.com.
# # #
Contact: Seamus Walsh
Company Name: VAZT GLOBAL
Telephone Number: 802-879-6787
Email Address: info@vaztinc.com
Website: http://www.vazt.com
VAZT Research Shows Trade Shows effectiveness Slipping as Micro-Targeted Content Marketing Increases
Essex Junction, VT, Mar. 17, 2009 — Sales Alignment Research conducted by VAZT Global reveals surprising results about the effectiveness of trade shows versus content marketing. An ongoing poll with more than 800 respondents, conducted on the VAZT website www.salesalignment.com, ranked customer references as the best way to market a B2B product or service. Results reflected a continuing shift away from trade shows and conferences.
According to the latest poll results, 42.86% of respondents rated references as providing the greatest ROI. Surveys and white papers followed with 25%, meetings and conferences with 21.43%, and direct mail/email rounded out the results with 10.71%.
While the results reflect a shift away from trade shows and conferences, there are still bright spots in the business. According to Tradeshow Week, the 2009 Off-Price Specialist Show year-over-year attendance was up 10%. In addition, Integrated Systems-Europe, an audio-visual and electronics systems show held February 2009, had attendance up 12%.
“I don’t think trade shows and conferences are going away,” said Seamus Walsh, co-founder of VAZT. “To draw, they will need to be micro-targeted to specific audiences and topics. With that, show producers must use content marketing to justify and articulate the business value an attendee will receive, and marketers must pay closer attention to serving their prospects and clients on their time and their turf with B2B Content Marketing.”
VAZT Global enables B2B clients to create and funnel timely content to targeted markets. VAZT’s specialties include content strategy, search engine optimization and a state-of-the-art publishing engine. Clients leverage their existing content to reach more buyers and create a social network, publish articles, white papers, newsletters, blogs, surveys and audio/video productions.
For more B2B marketing ideas, visit the VAZT blog at www.vaztinc.com/blog/index.php. For additional information about VAZT services, contact Seamus Walsh at 802-879-6787 or email info@vaztinc.com.
# # #
MEMBER LOGIN
- Marketing Alignment Survey Results are automatically displayed.
- Assessment to measure sales and marketing alignment Sales and marketing organizations have different goals, which can make it difficult to make sure they are in alignment. This situation assessment can measure the alignment of sales and marketing and help you determine how you can improve the success of your marketing and sales programs.
-
Client facing content assessment
B2B content marketing provides your prospects with valuable information and positions your company as a thought leader in the industry. Content marketing differentiates your solution without directly selling features and functions. How does your client facing content stack up?
Sign up for survey results
| 2010 © ALL RIGHTS RESERVED | www.vazt.com |