Survey

Content Strategy
Our content;
SometimesAlwaysNever
Is aligned to business goals
Is structured and consistent
Is aligned to activities and users
We share content via;
No plans to usePlan to implementCurrently use
Knowledge centers
An enterprise collaboration portal
Cross department CMS
Email/shared folders
Who is responsible for;
ITUX/UIAdvertisingMarketingBusiness
Content maintenance
Content creation
Content types
No plans to usePlan to useCurrently use
Social media tools, i.e. Twitter, Facebook
Surveys
Whitepaper
Blogs
Newsletter
Video
Microsites
Ebooks
Podcasts
Mobile content
How do you explain the value of content strategy to stakeholders?
Return on investmentNeed to meet customer expectationsCompetitive positioningResearch based statisticsNothing works, we are hitting a brick wall
click all that apply

1
Ball Point Pen
  • Marketing Alignment Survey Results are automatically displayed.
  • Assessment to measure sales and marketing alignment Sales and marketing organizations have different goals, which can make it difficult to make sure they are in alignment. This situation assessment can measure the alignment of sales and marketing and help you determine how you can improve the success of your marketing and sales programs.
  • Client facing content assessment B2B content marketing provides your prospects with valuable information and positions your company as a thought leader in the industry. Content marketing differentiates your solution without directly selling features and functions. How does your client facing content stack up?
2010 © ALL RIGHTS RESERVED www.vazt.com