Client facing content assessment

B2B content marketing provides your prospects with valuable information and positions your company as a thought leader in the industry. Content marketing differentiates your solution without directly selling features and functions. How does your client facing content stack up?

Comment

In the statements below, content refers to information presented to prospects and clients that is informative without being a sales pitch, such as a white paper or Webinar.


Rules
  • Does not at all describe my organization and its behavior - 0
  • Somewhat describes my organization and its behavior - 1
  • Very much describes my organization and its behavior - 2

Sales has input on the content required to move prospects through the pipeline
Sales can push out or lead a prospect to content that will help move them through the sales process.
We have a clearly defined sales methodology
We have a common language across the organization to identify where a prospect is in the buying lifecycle
Sales uses informative content in addition to marketing collateral that presents product features and functions
Marketing works with sales and subject matter experts to determine topics for content.
We publish and push-out content in multiple formats and media, such as white papers, podcasts, blog posts, and Webinars
There is a formal approval process and/or quality assurance process for all content, including blog posts
Marketing makes sure that there is content that will appeal to prospects no matter where they are in the buying cycle
Content does a good job educating our prospects and differentiating our solutions without marketing hype.
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  • Client facing content assessment B2B content marketing provides your prospects with valuable information and positions your company as a thought leader in the industry. Content marketing differentiates your solution without directly selling features and functions. How does your client facing content stack up?
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