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"...customer-centric business strategies are a more sustainable
approach to achieving long-term competitive advantage."
Peppers & Rodgers
Increase sales force effectiveness with content and account-based marketing
Content and account based marketing aligns to the way people buy. Cold calling, Email campaigns, advertising and other outbound marketing techniques are becoming less effective. Our platform allows you to publish your thought leadership, unique differentiation and business value that educates your clients on how you are positioned to solve their business issues.
The VAZT platform will allow you to:
Show up- leverage SEO techniques to find customers that require your expertise and services.
Engage- Use our metrics and situation assessment to qualify where clients are in the buying life-cycle.
Measure- Use our SG&A taxonomy to uncover the issues and metrics that are most important to the reader
Publish- create one-to-one relationships using the right content at the right time.
Get started!
Give us a call today to discuss how we can increase your pipeline and get your sales team talking to prospects and clients who are looking to solve business issues. Choose one or all of our web application components to create a website that engages and educates on your unique business value and differentiation.
Current Research
- Sales Alignment Survey Sales effectiveness survey results to be released July 1 to all registered users.
- Marketing Alignment Survey Marketing effectiveness survey results to be released August 1 to all registered users.
- Assessment to measure sales and marketing alignment Sales and marketing organizations have different goals, which can make it difficult to make sure they are in alignment. This situation assessment can measure the alignment of sales and marketing and help you determine how you can improve the success of your marketing and sales programs.
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Assessment to measure if your web content is helping or hindering sales
B2B content marketing provides your prospects with valuable information and positions your company as a thought leader in the industry. Content marketing differentiates your solution without directly selling features and functions. How does your content stack up?
Solutions
- Micromarketing-SEO
- Content Marketing Platform
Workshops
- Value Selling Workshop
- Business Value Management
Sign up for survey results
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